Jay Snyder
Author
Description
The future of marketing is on mobile devices and most businesses know next to nothing about it. 75% of the world now has access to a mobile phone; 235 million Americans own a mobile device; 85 million shop on their smartphones. In 2012, the average person spent 82 minutes per day using their phone for non-talk activities (that’s more than double the same figure in 2010). Cable and satellite has fragmented television audiences. Newspapers and print...