If You're in a Dogfight, Become a Cat!: Strategies for Long-Term Growth
(eBook)

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Published
Columbia University Press, 2017.
Format
eBook
Language
English
ISBN
9780231542821

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APA Citation, 7th Edition (style guide)

Leonard Sherman., & Leonard Sherman|AUTHOR. (2017). If You're in a Dogfight, Become a Cat!: Strategies for Long-Term Growth . Columbia University Press.

Chicago / Turabian - Author Date Citation, 17th Edition (style guide)

Leonard Sherman and Leonard Sherman|AUTHOR. 2017. If You're in a Dogfight, Become a Cat!: Strategies for Long-Term Growth. Columbia University Press.

Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)

Leonard Sherman and Leonard Sherman|AUTHOR. If You're in a Dogfight, Become a Cat!: Strategies for Long-Term Growth Columbia University Press, 2017.

MLA Citation, 9th Edition (style guide)

Leonard Sherman, and Leonard Sherman|AUTHOR. If You're in a Dogfight, Become a Cat!: Strategies for Long-Term Growth Columbia University Press, 2017.

Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.

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Grouped Work ID07140925-d265-a17f-1dc5-269c2581e755-eng
Full titleif you re in a dogfight become a cat strategies for long term growth
Authorsherman leonard
Grouping Categorybook
Last Update2024-02-29 09:11:11AM
Last Indexed2024-03-27 02:07:24AM

Book Cover Information

Image Sourcehoopla
First LoadedAug 20, 2023
Last UsedSep 2, 2023

Hoopla Extract Information

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    [synopsis] => When Yellow Tail wines launched in 2001, they battled 6,500 other wineries for a share of the American market. By 2007, Yellow Tail sales in the United States exceeded the sales of all French wineries combined. How did this new business enter such a crowded market and succeed? If You're in a Dogfight, Become a Cat! explains how businesses such as Yellow Tail survive and thrive in industries embroiled in "dogfights," intense competition among established companies for a small piece of the market. Leonard Sherman, a longtime business consultant and faculty member at Columbia Business School, has developed a three-part strategy based on years of consulting for such companies as Audi, Toyota, and United Technologies. His advice: compete on different terms to attract new customers. FedEx, Apple, Southwest Airlines, and Starbucks have thrived as cats by differentiating their businesses, aligning their goals and practices, and continuously innovating their products. Rather than compete head-on with other PC manufacturers, Apple introduced a new category of tablet devices to unlock latent demand for mobile computing. Yellow Tail turned beer- and liquor-lovers on to casual, inexpensive, drinkable wines through youthful packaging. In this book, managers of companies big and small encounter dozens of model strategies for product design and forward-thinking organization that have resulted in real long-term, profitable growth.
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