Beat the Incumbent: Proven Strategies and Tactics to Win Elections
(eBook)

Grouping Information

Hoopla Extract Information

stdClass Object
(
    [year] => 2024
    [artist] => Louis Perron
    [fiction] => 
    [coverImageUrl] => https://cover.hoopladigital.com/csp_9781635768473_270.jpeg
    [titleId] => 16311941
    [isbn] => 9781635768473
    [abridged] => 
    [language] => ENGLISH
    [profanity] => 
    [title] => Beat the Incumbent
    [demo] => 
    [segments] => Array
        (
        )

    [pages] => 240
    [children] => 
    [artists] => Array
        (
            [0] => stdClass Object
                (
                    [name] => Louis Perron
                    [artistFormal] => Perron, Louis
                    [relationship] => AUTHOR
                )

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    [genres] => Array
        (
            [0] => Campaigns & Elections
            [1] => Comparative Politics
            [2] => History & Theory
            [3] => Political Advocacy
            [4] => Political Parties
            [5] => Political Process
            [6] => Political Science
        )

    [price] => 1.69
    [id] => 16311941
    [edited] => 
    [kind] => EBOOK
    [active] => 1
    [upc] => 
    [synopsis] => Incumbents enjoy many advantages when they seek reelection, but their
 distinct disadvantages (such as not fulfilling promises or staying 
within the status quo) are ripe weaknesses for opposing candidates to 
knock them down. Studying the US's Barack Obama, Ukraine's Volodymyr 
Zelensky, and France's Emmanuel Macron, among many other candidates, 
political strategist Louis Perron, PhD, describes tactics to assess the 
strength of the incumbent, the quality of the challenger, and how to 
control and win a campaign. 


	Readers interested in running for
 office or in assisting a political campaign will learn how to build a 
top-notch team, define your target audience, increase your media 
presence, develop your message, advertise effectively, deliver great 
speeches, and prepare to win debates. For relatively new challengers, 
Perron demonstrates how lack of experience has become less important and
 how these weaknesses can be neutralized. When campaigns turn ugly and 
play dirty, he instructs candidates how to combat against character 
attacks and how they can make a comeback if they lose the election. 


	With over a decade of experience orchestrating political campaigns around the globe, Perron's Beat the Incumbent is
 the essential step-by-step guide for any level of political office to 
challenge an incumbent and, once victory is claimed, how you can avoid 
the same traps to effect change and win reelection.
    [url] => https://www.hoopladigital.com/title/16311941
    [pa] => 
    [subtitle] => Proven Strategies and Tactics to Win Elections
    [publisher] => Radius Book Group
    [purchaseModel] => INSTANT
)