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This complete summary of the ideas from Nir Eyal and Ryan Hoover's book "Hooked" provides the key to forming customer habits for your products and services. Getting your customers to use your product daily makes that product indispensable, providing significant benefits for your bottom line. To do this, companies are creating product hooks by following the Hook Model: trigger, action, rewards, investment.
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• Save time
•...
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The must-read summary of Michael D. Chafetz's book: "Smart for Life: How to Improve Your Brain Power at Any Age".
This complete summary of the ideas from Michael D. Chafetz's book "Smart for Life" shows that the human brain is exactly like a muscle - the more exercise it gets, the better it performs and the quicker and sharper it becomes. In his book, the author explains that improving your brain power simply requires that you take the time regularly...
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The must-read summary of Chip and Dan Heath's book: "Made to Stick: Why Some Ideas Survive and Others Die"
This complete summary of the ideas from Chip and Dan Heath's book "Made to Stick" explains what 'sticky' ideas are: ideas that are highly memorable and exceptionally long-lasting in their impact. In this useful summary, you will find an analysis of some of the most successful sticky ideas of the past, along with a checklist of the six main...
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The must-read summary of Benjamin Levy's book: "Remember Every Name Every Time: Corporate America's Memory Master Reveals His Secrets". This complete summary of the ideas from Benjamin Levy's book "Remember Every Name Every Time" shows how being able to remember the names of people you meet is an invaluable business and career-building tool. The author shares two different methods that use various techniques and can be adapted for use in all...
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The must-read summary of George Lakoff's book: "Don't Think of an Elephant!: Know Your Values and Frame the Debate".
This complete summary of "Don't Think of an Elephant!" by George Lakoff, an influential cognitive linguist, reveals the way conservatives think and how to counter their arguments. In his book, the author explains in detail how conservatives have framed the debate and provides examples of how to reframe it by knowing your values and...
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This complete summary of the ideas from John Maxwell's book "Thinking for a Change" shows that to change and enhance your life, you need to learn how to think better. This is the reason why some people are successful while others are not - the successful people think differently. In his book, the author explains how you can forge your own success by making a deliberate and conscious effort to upgrade your own personal thinking habits and practices....
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This complete summary of "Dying to Win" by Robert A. Pape, a renowned political scientist, provides a history of suicide terrorism and a new perspective on what we already know about this topic. In his book, the author presents his findings based on documented fact and calls into question the reasons behind these attacks.
Added-value of this summary:
• Save time
• Understand terrorist attacks throughout history
• Expand your knowledge of...
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This complete summary of the ideas from Barry Nalebuff and Ian Ayres' book "Why Not?" shows that innovation doesn't have to be as high-tech and complicated as you might suspect. Loads of very good commercial ideas can be developed and implemented which are actually simple refinements of everyday thinking. In their book, the authors present a process for generating real-world innovations based on two basic methods and four problem-solving tools. This...
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The must-read summary of Jamie Nast's book: "Idea Mapping: How to Access Your Hidden Brain Power, Learn Faster, Remember More and Achieve Success in Business".
This complete summary of the ideas from Jamie Nast's book "Idea Mapping" highlights that the human brain is better at processing information when it is presented visually. Therefore by converting linear information that is received into an idea map, you create relationships which will help...
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The must-read summary of Tom Hurson's book: "Think Better: Your Company's Future Depends on It...and So Does Yours".
This complete summary of the ideas from Tom Hurson's book "Think Better" shows how success in your personal or professional life is not so much a function of what you know, but how well you think. In his book, the author reveals that the better you are at productive thinking, the richer and fuller your life will become. This summary...
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The must-read summary of Malcolm Gladwell's book: "David and Goliath: Underdogs, Misfits, and the Art of Battling Giants".
This complete summary of the ideas from Malcolm Gladwell's book: "David and Goliath" explains that outsiders can win over obvious leaders. It shows that a perceived advantage can, in the end, turn out to be a disadvantage. Gladwell illustrates this theory with the story of David and Goliath. When confronting powerful opponents,...
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The must-read summary of Leonard Sax's book: "Boys Adrift: The Five Factors Driving the Growing Epidemic of Unmotivated Boys and Underachieving Young Men".
This complete summary of "Boys Adrift" by Leonard Sax, a prominent American psychologist, presents his examination of the five factors that are critical to the development of underachieving boys. The author has conducted extensive research and drawn from his experience to explain this epidemic,...
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The must-read summary of Dave Lakhani's book: "Persuasion: The Art of Getting What You Want".
This complete summary of the ideas from Dave Lakhani's book "Persuasion" shows that persuasion is the art and science of getting exactly what you want. In its highest form, you can use persuasive techniques to position yourself as an expert and to help other people get what they want. In his book, the author explains how persuasion can and must be used to...
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The must-read summary of Chip Heath and Dan Heath's book: "Decisive: How to Make Better Choices in Life and Work".
This complete summary of the ideas from Chip Heath and Dan Heath's book "Decisive" reveals the reasons behind why people make bad decisions. In their book, the authors explain that these decisions come from four common biases which influence the ultimate decision. This summary explains each of these biases and also provides a strategy...
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This complete summary of "Think!" by Michael R. LeGault, award-winning editor and writer, presents his argument that 'feel-good culture' and instantaneous results have contributed to a reduction in reasoning and critical thinking abilities, which might cause America to lose its competitiveness on the global landscape.
Added-value of this summary:
• Save time
• Understand why reasoning and critical thinking remain important to modern society
•...
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The must-read summary of Michael Savage's book: "The Political Zoo".
This complete summary of "The Political Zoo" by Michael Savage, a renowned author and activist, presents his analogy of a zoo to portray the variety of political views that are currently in play in Washington. In his book, the author claims that this zoo analogy is appropriate as, much like zoo animals, Washington politicians act as though they are wild for their visitors: but...
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The must-read summary of Chip and Dan Heath's book: "Switch: How to Change Things When Change is Hard"
This complete summary of the ideas from "Switch" shows that our rational mind often fights with our emotional mind, because the latter prefers instant gratification and the former is better at long-term planning. In this summary, discover how you can engage both in order to initiate changes successfully and easily. Change is only three steps away.
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The must-read summary of Drew Westen's book: "The Political Brain: The Role of Emotion in deciding the Fate of the Nation".
This complete summary of "The Political Brain" by Drew Westen, a professor of psychology and psychiatry at Emory University, presents his argument that emotion wins over reason during elections, and illustrates how this is the case with a number of campaign ads, debates and candidate profiles that have won voters' hearts in...
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The must-read summary of Christine Comaford-Lynch's book: "Rules for Renegades: How to Make More Money, Rock Your Career and Revel in Your Individuality".
This complete summary of the ideas from Christina Comaford-Lynch's book "Rules for Renegades" demonstrates the author's one simple mantra: be a renegade. Effective businesspeople find ways to explore new ventures in enjoyable ways that express their own personalities. Renegades make money, and...
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The must-read summary of Joseph McCormack's book: "Brief: Make a Bigger Impact by Saying Less".
This complete summary of the ideas from Joseph McCormack's book "Brief" teaches you how to get straight to the point by being concise, clear and brief. According to McCormack, being brief has become a crucial quality in society today. If being brief can and must be applied whenever possible, it is important to master the concept.
There are three main...
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