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Is your company a storyteller-or a storydoer?
The old way to market a business was storytelling. But in today's world, simply communicating your brand's story in the hope that customers will listen is no longer enough. Instead, your authentic brand must be evident in every action the organization undertakes.
Today's most successful businesses are storydoers.
These companies create products and services that, from the very beginning, are manifestations...
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Whether it's public or private sector, strategic and policy decisions are the nuts and bolts of creating direction and making progress. Such decisions must be clear, tangible and detailed enough to focus, accelerate and smooth out subsequent levels of operational decision-making.
This book provides a profound analysis of the qualities which should characterise strategic and policy decision processes. It also explains why these processes sometimes...
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It's been over a decade since Verne Harnish's best-selling book Mastering the Rockefeller Habits was first released. Scaling Up (Rockefeller Habits 2.0) is the first major revision of this business classic which details practical tools and techniques for building an industry-dominating business. This book is written so everyone - from frontline employees to senior executives - can get aligned in contributing to the growth of a firm. Scaling Up focuses...
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Digital transformation is much more than building a digital infrastructure to gather and process data. It is about understanding how digital technologies enable the creation of innovative services and products. It is about identifying new competitive positions and business models and thinking critically about how to both create and capture value. Strategy in the Digital Age directly engages these concerns and provides a comprehensive roadmap for planning...
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El lector está próximo a conocer la experiencia del Banco Colpatria en el avance directivo y gerencial para la implementación de la "Estrategia CERO", a través de la narración de los aspectos más relevantes de las actividades de innovación "en sus cuatro ámbitos: producto, proceso, mercadotecnia y organización" (OECD, 2006), descritas a partir del método de caso de negocios.
Dicha narración provee al lector las principales lecciones de...
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Der dramatische Wandel der Geschäftswelt und die stetig steigenden Herausforderungen für Führungskräfte hinterlassen deutliche Bremsspuren in der Geschäftsentwicklung deutscher Unternehmen. Warum finden viele trotz ausreichender Kapazitäten und Ressourcen nicht in die Erfolgsspur?
Der Wandel kann nur durch Führungskräfte mit den nötigen Kompetenzen und Fähigkeiten bewältigt werden. Das Zeitalter des Leadership ist angebrochen. Leader denken...
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Description
Business analysis is a crucial discipline for organisational success, it enables organisations to rise to the challenges presented by today's increasing pace of change. It is a broad field and has matured into a profession of its own, with its own unique career roadmap.
This practical guide explores the business analyst role including typical responsibilities and necessary skills. It signposts useful tools, commonly used methodologies and techniques,...
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The premise of 'Above the Fray' is that the Information Age is creating a turbulence most business owners fail to acknowledge or take steps to profitably manage. 'Above the Fray' offers a method of creating a vision that produces clarity. It teaches how to create plans with a bias toward action and speed of implementation. It suggests a systems approach to hiring the right team members who can handle today's fast-paced environment. Readers will discover...
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En su nuevo libro, "Outsmart!" (¡Aventaja!), el afamado teórico de la gestión empresarial Jim Champy muestra cómo alcanzar un crecimiento excepcional en la empresa aventajando sistemáticamente a la competencia. El autor detalla los pormenores de unas estrategias reales y prácticas que funcionan en algunas de las entidades empresariales más prósperas de hoy y que garantizarán su crecimiento en el futuro: ver aquello que los demás no ven,...
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Description
International author, business owner, speaker, coach and business growth specialist Sharon Jurd shares her secrets to transforming your life. Having grown businesses to 6 figure incomes within the first 12 months, Sharon will take you by the hand and show you how easy it is to control your time, money and life. Read this book and you will have the knowledge, skills and tools to grow your business faster than you ever thought possible.
Author
Description
Financial Planning is the practice of approximating the capital needed and establishing its competition. It is the practice of outlining financial strategies in association with procurement, investment, and management of capital of a business. On the other hand, financial controls are the processes, strategies, and techniques by which an enterprise monitors and controls the course, distribution, and usage of its monetary capital. Therefore, financial...
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Description
Most entrepreneurs set off on a business venture without adequate resources or fully understanding how they will accomplish their vision. This leads to failure, mostly due to a lack of preparation. This book is, designed to give you the foundations needed for successful business planning, also to give you an insight into the development of a successful entrepreneurial journey for your business through writing an effective business plan.
Author
Description
Ha pasado más de una década desde que fue lanzado por primera vez el Best Seller Dominando los Hábitos de Rockefeller escrito por Verne Harnish. Scaling Up: Cómo es que Algunas Compañías lo Logran... y Por qué las Demás No es la primera revisión importante de éste clásico de los negocios. En Scaling Up, Harnish y su equipo comparten herramientas prácticas y técnicas para establecer un negocio o industria dominante. Estos enfoques se han...
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Description
We live in a time of multiple changes and dramatic upheavals. The world is at a historical turning point. The Western economic sector is facing unprecedented challenges. At the dawn of its growing influence, understanding China accurately is urgent. Mastering the Chinese business culture should be a priority. Assimilating Chinese business strategy, as taught in The Art of War and played in Wéi qí, is paramount. For Western companies, applying this...
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Description
In the beginning, an entrepreneur's focus is on starting and growing their business. For many, the thrills of overcoming the challenges and hitting those curve balls out of the park become just as important as actually achieving the original goals. And then one day, everything is different and entrepreneurs find themselves ready to leave the business. In Changing Lanes Gina Catalano shows entrepreneurs how to ready their business (and themselves)...
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Este libro cuenta la historia y delimita los emprendimientos sociales en México. Cubre el marco legal desde una perspectiva estratégica. Explica la teoría y la práctica del liderazgo en las empresas sociales. Asimismo diagrama el ecosistema del emprendimiento social en México incluyendo estrategias, fortalezas y debilidades, desafíos e impacto. También realiza un mapeo de los emprendimientos sociales con fines de lucro. Hacia la parte final...
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Description
Through his book "...I am Tired", author Mr. Michael Nassirian is enlightening the young college graduates, entrepreneurs, corporate leaders, and anybody working in corporate America with key observations behind dynamic strategies in corporate culture.
"...I am Tired", is a roller coaster ride that will let you experience the American corporate culture prevailing in different parts of the country. This book unfolds the vital essence of struggle behind...
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This book will change the way business leaders craft transformations and execute their businesses in these disruptive and uncertain times to deliver significant value. It provides foundational guidance for rewiring established and non-tech companies from within to transform to not only grow but also mitigate risks during an age of multifaceted disruptions.
"It is in the midst of these disruptions that we can awaken to the realization that we need...
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¿Qué tienen en común los líderes empresariales y los políticos que toman decisiones en un contexto de guerra? ¿No emplean las empresas actuales tácticas propias de la Blitzkrieg, o guerra relámpago, para conquistarnos? ¿Podemos considerar a Hitler un buen gestor? ¿Siguieron el presidente norteamericano Roosevelt y su Estado Mayor las recomendaciones de su departamento de clientes?
Cómo ganar una guerra nos descubre que no hay tantas diferencias...
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Sun Tzu escribió El arte de la guerra como un libro de práctica militar, pues él era general y la guerra era su vida y su quehacer diario. Pero, más allá de la práctica militar, lo pensó como un tratado que enseñara la estrategia suprema de aplicar con sabiduría el conocimiento de la naturaleza humana en los momentos de confrontación. Desde luego, las empresas no se enfrentan de forma directa en un campo de batalla como el que pisaba Sun...
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